“Don’t judge a book by its cover,” is the overused yet rarely followed cliché that the artist endorses, as it is all too easy to judge a person solely on appearance, without affording the time to know the person. It is human nature to look first and relate later, to which one may argue is a consequence of our generation’s need for speed.
From fast-food joints to instant messaging, speed is the word. If time is precious, it is no wonder that social interactions take small precedence in this fast paced world of ours. The series asks the viewer to slow down and read the comments, to leave behind that “what you see is what you get” mentality, and take some time to “read between the lines.”
In reality a lot of people are left to marketing devices – where no one is expected to read the book cover to cover. Who has the time? However just taking a moment to look behind what is presented on the cover can reveal its content and persuasion.
Like the back of a book, with its assortment of quotes testifying to the author’s accomplishments and ability, the viewer is presented with testimonials to the artist as a person. A portrait of the self is offered, and it is for the viewer to decide which facts are true. This relational exercise attempts to inform the viewer on the multiplicity of understanding identity both independent and reliant on image and text.